In 2004 Katie O’Brien’s mother had become ill. During the same time, her teenaged daughter started becoming interested in wearing cosmetics. As she studied the ingredients of the fun, sparkly cosmetics that her daughter wanted to wear, Kate thought of her own mother and wondered what factors had contributed to her illness. She recognized that our skin is the only barrier between our inner world and the outer world and that, just as what we put in our bodies makes a difference, what we put on them also matters. Kate developed what is considered one of the most renowned mineral cosmetic brands in the world, a true dream.
Alima comes from the sufi world Al Alim, which means that divine wisdom encompasses even the smallest things. To us that means that even life’s most trivial details are rich with significance, and that it’s in the process of living life to the fullest that we are our most beautiful. Alima Pure was born from a place of love, inspired by our mothers, moved by our daughters, we took our own leap of faith to express ourselves and share our joy for living with others.
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